Who We Are

Group Profile

Discount Group – Combining a Professional and Personal approach

The Discount Group is a global financial group that strives to enable its private and corporate customers to realize their financial goals. The Group provides its customers with comprehensive banking services in all financial activity spheres, through banking companies in Israel and abroad, as well as capital market and investment, finance and trust companies.

In Israel, the Discount Group provides banking services to more than one million private and corporate customers, through a network of over 200 branches, business and investment centers and direct, online and mobile channels. The Group is active in all banking and finance spheres through designated corporate, commercial, retail and private banking, as well as capital market services divisions, and through subsidiaries in Israel, mainly: Mercantile, which is a commercial bank providing its customers with a full range of financial services, and in particular retail and small business banking, through 80 branches; CAL, which provides credit products to private and corporate customers; Discount Capital Markets, which serves as the underwriting, investment banking and real investments arm of the Group; and Tafnit, an investment portfolios management company.

The international activity of the Group is conducted mainly through IDB New York, a commercial bank that offers its domestic and international customers private and commercial banking services, through the New York head office as well as through a number of branches and extension offices.

Customer-Focused Growth

We at Discount have set as our goal the personal, human and professional service experience of all our customers. We believe that we must combine humanity with professionalism, and this is the aim of our day-to-day activity.

In our view, maintaining a personal and human service experience requires familiarity with our customers and their family members, their financial needs and their goals, which encourages us to seek the latest and optimal tools for the realization of these goals.

As part of this view, in 2013 we introduced the Discount family program, with the understanding that family is central to the life and plans of each and every one of us, and in recognition of its economic power. We have chosen to place the family at the core of our business practice with the aim of becoming the best bank for families in Israel.

The Discount Group is currently celebrating eighty years since its founding in 1935. Throughout the years, the Discount Group has worked for the community with the belief that working for the community is a part of the business, cultural and social commitment. In recent years, Discount Bank has always been ranked among the leading companies in the "Maala" ranking (corporate social responsibility performance), because of its diverse volunteer work which provides assistance and support to a wide range of populations in Israeli society.

The Discount Group is a public company whose shares are listed on the Tel Aviv Stock Exchange and are fully held by the public (without a control core).